I was pretty good at website design, but why waste my time doing the work. Genius! I did this with a website design business early on in my internet career. He's taking someone's order and adding money to the bill, then calling the flower shop down the street from the customer that just called. Once again this goes to show you the power of marketing.
And this guy had a real BIG AD which stated basically that his company had everything you could ever want in terms of floral arrangements, and fast delivery to anywhere in town. People start with the big ads first then work their way down. Why should anyone call them? Half of those companies aren't even in business anymore. You know the ones, company name followed by phone number.
MIDDLEMAN OR MIDDLE MAN FREE
But people don't waste their time calling the little free one line listings at the end of every category. How could this guy without a flower shop, never even seeing a flower, be one of the most profitable flower shop businesses in the country? Answer: MARKETING! Anyone who looked in the yellow pages could have ordered from the same store he did, and would have paid less money. I don't know what happened to this guy's business when it was all said and done, but even if he closed up shop the next year after I heard about him, he already banked $20 million in a few years, enough to never have to work again if he chose not to. At the time of the story the guy made over $20 million dollars profit in a few years. Making multi-millions is VERY RARELY real easy work. Some people reading this article may say, "Wow, that's a lot of work." It is. This guy started this business by himself (as a one man operation), but the story on 60 minutes showed him with four workers in a room in his house, taking orders fulltime. He then passed the order off to the local flower shop where the customer lived. He took the order and added 25% to it for his own profit. When people called to place an order after seeing one of his yellow page ads, he quickly looked up which flower shops would deliver to them and which offered the best price. Then he called all of the flower shops to get their prices and their delivery area. He then got the yellow pages for all of the major cities where he was advertising and put al of that cities local flower shops in a database.
MIDDLEMAN OR MIDDLE MAN PROFESSIONAL
His big professional ads made his company look like they were the foremost experts on flowers. He got local extension phone numbers relative to each major city and started advertising in the yellow pages nationwide with big ads for his flower shop (and he doesn't even own a flowershop). I got this idea years ago (maybe 20 years ago) when I saw a guy on the show 60 minutes who felt there was a need in the flower market for home delivery.
You could make up to 150% with this concept. Why not sell for another company and let them do all the work? This is different from affiliate programs because they're set at 10%, or whatever. If you can market, you can sell anything. The concept is basically being the middle man for other businesses.
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